Corporate social responsibility

Introduction

Your business doesn't exist in isolation, simply as a way of making money. Your employees depend on your business. Customers, suppliers and the local community are all affected by you and what you do. Your products, and the way you make them, have an impact on the environment.

Corporate social responsibility (CSR) takes all this into account. It isn't about being "right on", or mounting an expensive publicity exercise. It simply means taking a responsible attitude and following simple principles that apply whatever the size of your business.

This guide explains how you can exploit the benefits CSR can bring to your bottom line.
Subjects covered in this guide

Introduction

Corporate social responsibility and your business
The business benefits of corporate social responsibility
Understand the environmental impact of your business
Deal responsibly with customers and suppliers
Work with the local community
Measure the effectiveness of your corporate social responsibility
Exploit corporate social responsibility